Creative Ways of Using Print for Marketing

Posted by Bhavesh Joshi On Wednesday, September 25, 2013 0 comments
Creative Ways of Using Print for Marketing
Promoting any type of business or website can be difficult at the best of the times, and often expensive too. Especially if you’re competing in a business which has lots of established competition, then you have to compete with other companies who probably have much larger budgets than you do. This leads to many businesses and websites failing in the early stages of their website or business launch, simply because they do not have the right knowledge, tools and skillset to market their business or website appropriately.

Most business owners or website owners will use methods of marketing such as television advertisements, radio adverts, adverts in local magazines or newspapers, banners, posters, and even digital forms of marketing such as pay per click marketing and search engine optimisation. All of these methods of marketing can do wonders for your business or website, but they can be a huge strain on your wallet too.

Ways of Using Print for Marketing
One method of marketing which a lot of people seem to forget about is print marketing; print marketing involves making use of printed products such as flyers, postcards, business cards, leaflets, catalogs and other such materials to help you advertise your business or your website. Printed marketing is a fraction of the price that you will pay for digital marketing, and can have just as impressive results. To help give you some ideas on how you can put print marketing to use for your business or website I have found some fantastic examples and listed them below for your inspiration.

I hope these examples have given you some great ideas which you can go off and use yourself to help you market your own business or website. You could get even more creative than the examples above and opt for something like custom door hangers, or table tents. Something slightly different should stand out more than the everyday print products in mass circulation.

Print for Marketing

Whatever you decide to have printed, make sure you pick a printing company who can deliver high quality printing results for you. There is nothing worse than creating an amazing design and having it ruined by low quality prints. By using an established printing company with a good reputation you will guarantee that your prints are going to be delivered looking just the way they should, meaning you should achieve the results you’re expecting. If you end up with low quality prints then you are not going to experience very good results from your print marketing campaign – that’s for sure.


Graduates Could Bridge Skill Gap in Growing Data Centre Market

Posted by Bhavesh Joshi On Thursday, September 5, 2013 0 comments
Graduates Could Bridge Skill Gap in Growing Data Centre MarketYouth unemployment in the UK is a persistent issue and one which has intensified in recent years as a result of the ongoing economic crisis and the lack of jobs available.

This problem is further compounded by graduate unemployment, with highly qualified youngsters leaving university only to find that there are not jobs for them to fill.

However, the Data Centre Alliance (DCA) believes that it could tap into this pool of unexploited talent and encourage out-of-work graduates to get involved in this emerging industry.

Prioritising Employment

The DCA points out that statistics show that the data centre market is expanding at a rate that is more significant than any other area of the British economy. If this growth rate is to be sustained then data centre providers need to find more staff to help them cope with demand, because at the moment there is a deficit of skilled workers who are able to make up for the gap.

This is why the DCA has announced the creation of a graduate boot camp which is explicitly targeted at those university-educated people who have not got a job elsewhere and could be in a good position to start a career in a data centre.

Scheme spokesperson Simon Campbell-Whyte points out that the problem being faced by data centre operators is not only that there are not enough skilled employees, but also that the average age of staff members is over 50. This means that the problem will only intensify if it is not addressed sooner rather than later.

Mr Campbell-Whyte argues that at the moment many graduates are simply not aware of the opportunities that are available to them in the data centre industry, in spite of the fact that many of the services they use on a daily basis will be entirely reliant on this infrastructure.

The intention of the scheme is to help graduates and even those who have already worked in other areas and industries to acquire the skills necessary to make them a valuable team member within a data centre environment.

Probable Prospects

The project is located at the Dockland's campus of the University of East London. Perhaps most important of all is the fact that it is free to attend, with the costs being covered by a number of data centre sponsors.

These shows just how eager data centres are to get the right kind of employees, who will be able to work effectively over the coming decades.

A small group of 21 people is going to take part in the boot camp, with a 10-day course scheduled to instill them with the kind of knowledge and information that will help them succeed in interviews for data centre jobs.

It will be interesting to see whether or not this scheme is effective, particularly given how important it could ultimately be to the industry.

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